How Pinterest Can Help Your Business
Updated: Nov 8, 2020
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Pinterest is the Place to Get Tons of Free Traffic
If you're not currently using Pinterest for business, it's time to do so.
Contrary to popular belief, Pinterest is actually the site to score tons of free traffic.
And no, it's not just a site to post the latest origami dipped in baby blue powder or how to make cardboard taste like beef.
Yeah, mind-blowing news, I know!
I was one of those who thought that Pinterest was a gathering hole for women who like crafts and sharing recipes, and things that are girly.
That's really strange for me to say since I'm a woman and I'm pretty girly. But I'm not into crafts. And I'm not into looking at recipes.
Shocker! Why would I say such blasphemous things?
I like crafty people. and I know how to eat, if that counts at all.
And though Pinterest does contain all the recipes and crafts that you could enjoy to your heart's content, it actually hides its true nature--the nature of a marketing beast!
I feel a statistics infographic image coming on (right below so you don't miss a beat)!
Why Your Business Should be on Pinterest
PINTEREST IS THE 4TH MOST POPULAR SOCIAL MEDIA PLATFORM IN THE UNITED STATES
It ranks ahead of LinkedIn, Twitter, Whatsapp and Snapchat
According to statistics, approximately 28% of US adults have a Pinterest account.
Pinterest also has a strong global footprint--in the third Quarter of 2019, its international base reports monthly active users grew to 38%--from 171 million to 235 million.
VISUAL SEARCH IS ON THE RISE
Pinterest is the only social media platform as a visual discovery search engine
According to Marketwatch 62% of Gen Zers and millenials say they'd like to be able to search by image.
PINTEREST CONVERTS BROWSERS TO BUYERS
The very idea of the Pinterest platform is for users to be marketed to.
People use Pinterest as a platform to do research and discover products and ideas. The very idea of Pinterest is for users to be marketed to.
Pinners are actually not averse to all the marketing and advertising. Just browse through Pinterest and it's mostly a bunch of ads.
The platform also highly encourages you to link your pins back to your website. What more could you ask for!
This is why browsers turn into buyers--converting leads or sales faster than any other form of social media.
PINTEREST DRIVES TONS OF TRAFFIC
Here a link, there a link. Everywhere a link, link
Every image or pin includes a link that leads back to the source--that would be your website.
When you have an eye-catching pin that grabs a browser's attention, their natural curiosity for knowing the rest of the content will cause them to click on your link.
This is why it is of vital importance that you not only have products and or services worth purchasing, but you have contents worth reading or watching or listening to.
And then there's Rich Pins -- also known as a gift from heaven.
Rich pins are a type of organic pin that automatically syncs information from your website. This means if something changes on your original website, the Rich Pin updates to reflect the change.
PINTEREST USERS HAVE LARGER SHOPPING CARTS
The average order for users on Pinterest is $58.95 versus Facebook for $55
Nothing more to say here because that pretty much sums it up.
USER ENGAGEMENT IS HIGH
People on Pinterest are engaged and loyal advocates
There's nothing like word-of-mouth advertising that spreads brand awareness. Well, in this case it would be pin-of-keyboard advertising.
When a user saves or "hearts" your pin, it saves it to another board of that user's choosing. This is called a "repin". The more repins your pins have, the more your pins gets seen. The more your pins gets seen, the more traffic you get to your site.
Now on to the How-to's because let's face it, without the How-to's we would be sitting around twiddling our thumbs.
The gray matter in our skulls may have been tickled for a nano second, but under-stimulated because it wasn't put to good use.
Pinterest Step-by-Step Guide
If you're logged in with your personal account, make sure to log out of that first.
2. Connect your other accounts to Pinterest
The reason being is that this ensures that these pins from these sites will be attributed to your business, not to mention it will be able to track related analytics.
3. Add a photo and edit your profile
Your profile photo should represent your brand. Make sure the dimensions are 165 x 165 pixels.
You'll be glad to you used those dimensions ahead of time because it is a real hassle when your photo won't fit properly in that circle.
4. Claim your website
On the left-hand corner, click on "Claim".
Add your website and any other accounts that you may have and have not claimed yet.
A claimed account means more visibility and potentially more follows.
5. Create a Board
On your profile is a plus sign for "Create a Board".
The title should be descriptive like "Shoes to Die For" or "Foods that Makes Your Hair Grow Fast"
6. Create a Pin
On your dashboard, there's a plus sign on the upper right corner.
Catchy titles and descriptions really help. Your aim is to not only grab people's attention through images, but also with words.
As a matter of fact, Pins without words aren't as popular as the ones that do.
I highly encourage you to browse Pinterest and look at all the examples of the pins in your industry or category.
Familiarize yourself. It's good practice so you know what works on this platform.
We need to discuss dimensions again.
It's really important.
The best dimension is in the 2:3 aspect ratio--that's 2000 x 3000 pixels in layman's terms.
Vertical is the way to go on this platform. So make sure your images/videos are in this mode.
Pinterest pins aren't just images, but you can also add videos to your pins. You can have the video loop.
Be sure to check Pinterest's video specs to make sure your video uploads correctly.
Pinterest Best Practices Research:
Pins with a strong call-to-action in text overlay (text overlay is text on top of your image) drive 6% more sales.
Pins that drive traffic to landing pages with similar imagery see a 13% increase in online sales
Pins that promote special offers have a 61% email conversion
Pins with pricing details in the description convert to 28% in online sales
7. Add Pinterest tags to your website
Pinterest tags are for conversion tracking, campaign measurement performance, and building new audiences.
8. Pin consistently and regularly
You can actually schedule pins on Pinterest to ensure you are consistent.
9. Don't neglect seasonal pins
When Valentines Day or Christmas is coming up, start adding pins relating to those seasons 30-45 days before the event.
Users are already searching for ideas and items related to those events way in advance.
10. Categorize your boards
Create different board categories like "Bow Ties" and "Neck Ties" and showcasing how to tie a tie in different ways for each of those categories.
You can also have a board with customers using your products and/or service.
Pinterest Trends provides an overview of the most popular search terms from the past 12 months. This will allow you to tailor your titles and hashtags to these searches.
12. Join Group Boards
Group boards-- usually sorted by niche or industry--are communities that allow all the collaborators of the board to share their own content to the board.
Group boards give your content increased exposure and reach.
To get an idea of how this works, let's say I create a a group board called Fashion Entrepreneurs with 5,000 followers on my profile, all my 5,000 followers will see all of the content that is posted to that group board on their feed.
How this affects you who joins the group board is that now you have 5,000 new viewers--who don't follow you--but are now exposed to your content.
What power! Use it wisely.
And I mean do it a lot.
Join as much Group boards as you can and pin to either niche specific group boards or dump all group boards (boards with no specific niches whatsoever).
Because this is a strategy for you to be repinning your own pins.
Now, not all groups are open to new collaborators, you'll actually have to do several searches.
To get you practicing, do this: Go to the search bar, type in, "Fashion Group Boards", then change "all pins" to "Boards".
Click on the boards and check their rules if they are open to collaborators or not and what you can and can't do on this board.
You'll see the description and rules to get into the board such as the one below:
And there you have it! Pinterest should be one of your go-to means of getting a lot of free traffic.
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